Privacy Policy
Effective date: 15 March 2026
Last updated: 15 March 2026
Aarhus Australsk Fodbold ("we", "us", "our") operates the website aarhusfooty.com. This privacy policy explains how we collect, use, and protect your personal data when you visit our website, in accordance with the EU General Data Protection Regulation (GDPR).
1. Data Controller
Aarhus Australsk Fodbold
Aarhus, Denmark
Email: [email protected]
2. What Data We Collect
2.1 Data you provide to us
- Contact form submissions: name and email address, when you choose to contact us.
2.2 Data collected automatically
When you visit our website, the following data may be collected via cookies and tracking technologies (subject to your consent):
- Usage data: pages visited, time spent on pages, click events, referral source, session duration.
- Device and browser information: browser type and version, operating system, screen resolution, device type.
- Online identifiers: IP address (anonymised where possible), cookie identifiers, advertising IDs.
- Approximate location: country and city derived from your IP address.
- Behavioural data: browsing patterns and interactions used for analytics and advertising audience building.
3. How We Use Your Data
| Purpose | Legal basis (GDPR) |
|---|---|
| Responding to enquiries submitted via our contact form | Legitimate interest (Art. 6(1)(f)) |
| Analysing website traffic and usage patterns (Google Analytics) | Consent (Art. 6(1)(a)) |
| Measuring advertising performance (Google Ads, Meta Pixel) | Consent (Art. 6(1)(a)) |
| Remarketing and personalised advertising | Consent (Art. 6(1)(a)) |
| Ensuring website security and functionality | Legitimate interest (Art. 6(1)(f)) |
4. Cookies and Tracking Technologies
We use cookies and similar technologies on our website. When you first visit, a cookie consent banner allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking "Manage preferences" in the cookie banner.
Categories of cookies
| Category | Purpose | Can be disabled? |
|---|---|---|
| Necessary | Essential site functionality, cookie consent preferences | No |
| Analytics | Google Analytics (GA4) — understanding how visitors use our site | Yes |
| Advertising | Google Ads and Meta Pixel — measuring ad performance and remarketing | Yes |
| Functionality | Enhanced features and personalisation | Yes |
Non-essential cookies are blocked until you give consent. If you reject or withdraw consent, the relevant cookies (including _ga, _gid, _fbp, _fbc) are automatically cleared.
5. Third-Party Services
We use the following third-party services that may process your personal data:
| Service | Provider | Purpose | Privacy policy |
|---|---|---|---|
| Google Tag Manager | Google LLC | Tag management (no data collection itself) | Google Privacy Policy |
| Google Analytics 4 | Google LLC | Website analytics | Google Privacy Policy |
| Google Ads | Google LLC | Conversion tracking and remarketing | Google Privacy Policy |
| Meta Pixel | Meta Platforms Inc. | Advertising performance and remarketing | Meta Privacy Policy |
| Cloudflare | Cloudflare Inc. | DNS, CDN, email routing, DDoS protection | Cloudflare Privacy Policy |
6. International Data Transfers
Some of our third-party service providers (Google, Meta, Cloudflare) are based in the United States. Data transfers to countries outside the EU/EEA are protected by Standard Contractual Clauses (SCCs) as approved by the European Commission, or by adequacy decisions where applicable.
7. Data Retention
| Data type | Retention period |
|---|---|
| Contact form submissions | 1 year, then deleted |
| Analytics data (Google Analytics) | 14 months (GA4 default), then automatically deleted by Google |
| Advertising cookies | Up to 2 years, or until consent is withdrawn |
| Cookie consent preferences | 1 year |
8. Your Rights Under GDPR
You have the following rights regarding your personal data:
- Right of access (Art. 15) — request a copy of the data we hold about you.
- Right to rectification (Art. 16) — request correction of inaccurate data.
- Right to erasure (Art. 17) — request deletion of your data ("right to be forgotten").
- Right to restrict processing (Art. 18) — request that we limit how we use your data.
- Right to data portability (Art. 20) — receive your data in a machine-readable format.
- Right to object (Art. 21) — object to processing based on legitimate interest.
- Right to withdraw consent (Art. 7(3)) — withdraw consent at any time via the cookie banner or by contacting us.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days.
9. Right to Lodge a Complaint
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Danish Data Protection Agency:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby, Denmark
Website: datatilsynet.dk
Email: [email protected]
10. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
12. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact us:
Aarhus Australsk Fodbold
Email: [email protected]
Website: aarhusfooty.com/contact